We’re rapidly becoming a free agent society where the world’s top talent hires itself out to the employers with the most attractive Employee Value Proposition and as we know that doesn’t always mean the biggest salary. So it will become increasingly difficult for organisations to buy their competitive advantage or indeed retain top talent merely through compensation.
As a result Employer branding is now firmly at the heart of attracting and retaining the kind of talent that companies need to flourish and grow in our increasingly competitive global marketplace. Talent management for Gen Y is becoming just as critical a piece of strategic planning as IT infrastructure or research and development. Also attrition can be a killer, so hiring the right talent matters more and a well-defined employer branding is currently your greatest ally for finding and retaining the talent that best fits your culture.