Whether you call it proactive hiring, predictable hiring, or recruitment marketing, recruiting leaders are recognizing that they need strong candidate sourcing and engagement capability to be successful in today’s recruiting environment.
The fact is that the supply of active candidates is low. Demand is high and the list of impacted, hard to fill positions continues to grow.
The ability to centralize talent pools and use advanced technology tools for sourcing and engaging the candidates can make or break overall hiring outcomes. Typically called Candidate Relationship Management (CRM), this technology supports sourcing from outside resume databases, tracking recruiter activity, pipelining and mass emailing candidates BEFORE there is an open/active job to recruit against.