Yes, social media marketing is the real deal. Since the proliferation of social networking sites in the early 2000s, social media marketing propelled from a mere option to a key factor among small businesses. In this day and age, more and more small businesses are taking advantage of the platform’s power and influence, with facts and figures to support their claim.
The social platform is so powerful that more than a quarter of small business marketers allocate at least one hour daily for social media marketing. On a more minute level, more than half of small business marketers spend 10 minutes or more daily on social media marketing. In 2013, the use of social media marketing will increase 80 percent for small businesses.