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Totaljobs Group Unveils New Brand Positioning

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From today, StepStone will operate as Totaljobs Group in the UK, as the organisation looks to leverage the equity in the Totaljobs name. This move is reflected in a refreshed brand identity for Totaljobs Group with a new logo, typeface and iconography, as the group looks to strengthen their position as the UK’s leading hiring platform.

In turn, Totaljobs Group has rebranded ‘The Partnership’ as ‘the Totaljobs network’, further cementing Totaljobs as the lead brand. This move is a progression from the launch of ‘The Partnership’ in May 2018, when Totaljobs and Jobsite partnered to become the largest hiring platform in the UK.

While each brand will continue to operate as separate sites for jobseekers; recruiters benefit from each vacancy advertised automatically appearing across the relevant sites in the network. This move strengthens the offering of Totaljobs Groups’ niche brands, by leveraging the equity and reach of the Totaljobs brand. The Totaljobs network consists of Totaljobs, CareerStructure, City Jobs, eMedCareers, Jobsite, Just Engineers and RetailChoice.

The Totaljobs network allows recruiters and employers to easily reach the right people from one source. With access to a unique audience of jobseekers, who are not using any other platform, the Totaljobs network has an unrivalled reach and uses smart matching technology to help employers get the response they want in order to make the hires they need.

Specialist sites CWJobs, Milkround, Caterer.com and CatererGlobal operate separately to the Totaljobs network, but remain integral to Totaljobs Group.

Patrick Wehrmann, CEO of Totaljobs Group commented:

“Totaljobs Group has a unique position in the UK job market, with a family of 11 sites providing an unparalleled reach across multiple industries, locations and specialisms.

18 months ago, we partnered our two leading job boards, Totaljobs and Jobsite, which has seen us further improve our candidate delivery and market leading performance for our clients. Now, we are excited to continue this growth and unveil the Totaljobs network.

Our clients are focused on improving efficiency, and ultimately, in getting results. This is what has driven us to further develop our offering. With this change we can better serve employers by combining the unique strengths of our brands into the Totaljobs network.”

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Chris is a digital marketing and publishing whizz by trade, having worked alongside the Automotive, Information Security and Software Asset Management sectors.

Specialising in data analysis and social media, he combines an analytical approach with a creative flair to achieve the best results. With a keen interest in Technology and Politics, Chris is constantly on the look-out for the latest stories around change and innovation.

As a lover of all things innovative, he has developed a keen eye for spotting the latest trends and hot topics. He sources and reads the latest news and thought-leadership articles from the world of recruitment before sharing them with the social media population.

 

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