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TSB Welcomes New HR Director


TSB today announces the appointment of Liz Ashford as HR Director (subject to regulatory approval).

Reporting directly to Debbie Crosbie, TSB’s CEO, Liz will join the TSB leadership team.

Liz joins TSB from Aviva where she was Global People Director, Aviva Investors and a member of the Executive team for the Investor business since 2014.  Liz brings significant experience leading change and business transformation gained from a career that has spanned financial services, as well as retail and utilities sectors. This includes investment banking at both HSBC and ABN AMRO, the private bank Kleinwort Benson, the energy company Essent (part of RWE), Harrods and most recently at Aviva.

She is expected to join TSB in the late summer.  Until she arrives, Rachel Lock the current HR Director, has agreed to stay on to ensure a smooth handover.  Rachel’s planned departure from her role as HR Director at TSB was announced last year on 24th August 2018.

Liz Ashford, said:

“I am thrilled to be joining TSB at such an important time and I look forward to working with our Partners to help deliver the best possible experience for TSB customers.”

Debbie Crosbie, TSB’s CEO, said:

“Liz has a proven track record of supporting businesses through turnaround and I have no doubt whatsoever that she will be a great asset to TSB as we transform our business.”


Over the past 3 years, Rachel has been working specifically within the digital marketing space and has worked with some of the country’s top brands. Drawing on her knowledge and experience, Rachel has developed a genuine understanding of how content can engage and compel an audience.

Rachel is responsible for every aspect of web management, marketing and overall production of the Recruitment Buzz brand and is often called upon for her skills and knowledge of WordPress, email marketing software and social media tools.

Rachel works closely with the Recruitment Buzz editorial team and certainly recognises a good story when she sees one!


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