The social web starts on Facebook. In North America, South America, and Europe, the vast majority of the entire population use Facebook.
Fifty-six percent of all shared content on the web comes through Facebook and the average Facebook user spends well over 15 hours per month on the site interacting with friends, family and … the companies whose products and services they enjoy. Today, there are already over 4 million businesses on Facebook, and this direct social connection between company and consumer is changing the way consumers make decisions and businesses market.
But why hasn’t it changed the way businesses hire?