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UK SMEs Prioritising Tech Tools for Growth Ahead of European Neighbours


Three quarters (75%) of UK SMEs believe integrating technology tools and solutions such as video calling and cloud telephony will be crucial for growth in the coming years.

In stark contrast, only 16 percent of French SMEs perceive technology tools as being vital for business success, and just a third (33%) of German businesses agree.

New research, commissioned by conference call provider PowWowNow, has revealed the difference in attitudes to driving success between SME business leaders across Europe.

The report also found the UK is ahead of its European neighbours in linking communication technology solutions to remote working; over half (51%) of UK SMEs invest in technology to enable staff to work remotely, compared to just a quarter (25%) of French SMEs and a third of German companies (32%).

Meanwhile, German employees are the least attracted to a company because of its technology solutions – less than a quarter (24%) of SMEs believe integrating video calling and cloud telephony solutions will help them gain new talent.

The research also reveals preferences for different technology solutions; the British are the least likely to invest in web meetings technology (25%), next to 43 percent of French SMEs, and over half of German businesses (47%).

However, UK SMEs are more eager to onboard conference calling technology; half of SMEs aim to invest here, versus 29 percent of French and around a third (35%) of German small businesses.

Andrew Johnson, MD of PowWowNow said,

“The research shows that UK SMEs see investment in technology tools as a crucial route to success. Not only are such solutions, from web calling to cloud telephony, understood to improve business efficiency, they are also proving crucial in attracting and retaining talent.

“It’s clear that SMEs must demonstrate to workers that they are investing in the workplace of the future and providing an environment where employees are empowered to work more efficiently as well as remotely if they choose. Businesses that invest in technology will be able to nurture a connected, satisfied, and more productive workforce, and reap the business rewards.”

The research also revealed differing attitudes to technology according to business size across Europe: bigger SMEs are more likely to find technology improves business efficiency, with 77 percent believing so compared to less than half (45%) of startups.

More established SMEs are also more likely to find investment in technology is helpful in attracting talent – nearly a third of established SMEs agree that tech can help with recruitment, next to just 14 percent of microbusinesses. ​


With over 15 years experience within the Recruitment industry, Mark considers digital publishing, digital engagement, recruitment marketing and advertising (all media), digital video production, creative design and more recently social media development as his core knowledge and where a lot of his experience lays.

Having been at the forefront of the digital publishing sector for well over a decade, Mark has founded numerous job boards and publishing businesses.

He has very strong business ethics, built on transparency and trust and equally as important, he enjoys close working relationships with all clients. A self-confessed digital geek Mark lives and breathes online media ensuring Recruitment Buzz stays ahead of the curve.


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