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How To Use Recruitment Technology Strategically


One of the most common themes I hear in conversations with in house recruiters is their frustration at the failings of their recruitment technology. A decade and a half on from the online recruitment revolution many employers are finding that their technology is holding them back rather than being the enabler it should be.

My guest this week is Brad Cook, Global VP of Talent Acquisition for Informatica. Over the last five years Informatica have harnessed their CRM and ATS to win the battle against the global skill shortages in the talent markets where they operate proving that recruitment technology can be used strategically rather than just reactively.



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With over 15 years experience within the Recruitment industry, Mark considers digital publishing, digital engagement, recruitment marketing and advertising (all media), digital video production, creative design and more recently social media development as his core knowledge and where a lot of his experience lays.

Having been at the forefront of the digital publishing sector for well over a decade, Mark has founded numerous job boards and publishing businesses.

He has very strong business ethics, built on transparency and trust and equally as important, he enjoys close working relationships with all clients. A self-confessed digital geek Mark lives and breathes online media ensuring Recruitment Buzz stays ahead of the curve.

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