Vybrant , the talent, leadership and learning consultancy has launched LnDmarket, a new dedicated online marketplace for learning and development (L&D) professionals who are looking for high quality, trusted resources.
Research conducted by Vybrant* reveals that 7 out of 10 L&D professionals struggle to find suitable resources online. Backed by a sophisticated digital marketing platform, LnDmarket allows buyers to quickly and easily find and purchase the resources they need – including training exercises, workshop materials, assessments and case studies. Simultaneously the site enables providers to fully embrace ecommerce as a way of reaching a ‘blue ocean’ of new customers, grow their brand profile and increase revenue stream.
In a cross-sector survey carried out by Vybrant in March 2015, 66% of L&D professionals stated that they were not confident they could find the right resources online, while 70% said the resources they purchased were not totally suitable and fit for purpose. LnDmarket is designed to provide a single ‘shop window’ through which they can browse a range of resources – from instantly downloadable training activities to bespoke e-learning – before buying directly from the website.
The site’s ‘rate and review’ feature adds an element of trust and quality assurance to the process, allowing buyers to see what their peers have to say about the resources they are considering. A first to market, it gives providers of learning resources a straightforward and direct ecommerce channel to promote and sell their products and engage with their target audience. LnDmarket is open to any individual or organisation that creates or delivers learning resources, from large well-established suppliers to freelance consultants.
Bernadette Rogers, Brand Manager for LnDmarket, says: “Our mission is to eliminate the frustrations that come with spending hours scouring the web for the right training resources, or a model to illustrate a key learning point. With L&Dmarket, learning professionals can simply explore and shop in one place for the high quality, peer-reviewed resources to support their engagement, leadership and talent programmes.We believe LnDmarket will become a valuable and trusted resource for everyone in the world of L&D.”
Providers can sell directly from an online shop, which is easy to set up and maintain. They also have the option to join the ‘Paid On Results’ affiliate marketing network and take advantage of its business-to-business payment solution, or use a voucher code system that purchasers can redeem against their products and services.
Among the resources available to buy or book on LnDmarket are training activities and exercises, apps, assessments, training and conference locations, roleplay actors, simulations, toolkits, videos, training in a box, workshop materials, e-books and e-learning, alongside research into the latest trends, white papers and case studies.