If I told you I knew of a “repeatable approach” that decreased spending on hiring and increased the volume of high-quality, interested candidates, would you believe me? I promise, this method isn’t too good to be true.
Employment Branding = PR + Recruiting
Employment Branding is a term that has gained steam as more and more companies understand the importance of content marketing as part of their PR efforts. What some c-suite members have overlooked though, is its potential to create demand of working for your company.
Companies that constantly churn out quality posts on a blog and promote themselves through social media have found many of their readers could be ideal talent to join their ranks.
To get started with Employment Branding, find out what people in your industry want to read about, then blog about it with words, infographics, videos and other media.