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Why Google+ is becoming a necessary social media channel for marketers


In January 2013, the Global Web Index announced that Google+ had overtaken Twitter to become the second largest social network. Six months prior, many marketers may have had their reservations about setting up a Google+ page, but the network has gained traction – and with good reason.

Given the rise of social search, marketers and large brands are now aware that Google has pushed the integration of many of its services such as YouTube, Google Maps, Android and others with Google+, making the social network integral to social media and search marketing campaigns.

Google+ boasts a sizeable 359m monthly active users and brand interaction has increased by 45.5% between Q2 2012 and Q1 2013.