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Why Growing a Recruitment Business is like being a Contestant on the “Great British Bake Off”!


What do Mary Berry, Jamie Oliver and the Great British Bake off have in common with growing a recruitment business? Besides the care, hunger and love each has for their creations, without one vital component, their perfect creations could turn out looking more like an Eton Mess!

Like a recruitment business – individual ingredients when mixed correctly and in the right quantities, turns what looks like a hot mess into something special. Too much of one thing, not enough of the other and you too could have your own Great British Bake Off’s ‘Baked Alaska Gate’…

One of the most important ingredients for recruitment business growth is investing in great people that have the drive and passion to help you achieve your business goals. Mix in a database of good quality clients that understand the value of recruiting highly talented staff and deliver good margins and you’re already simmering your way to success.



Never switches off. Dubbed as Mr Innovation by colleagues and industry, in 1987 David Thornhill first started out in the recruitment industry as a payroll clerk for a local firm in Gloucestershire, Staff UK. David went onto write the first ever software model of its kind for the temp recruitment market, integrating payroll, invoicing, sales ledger, funding and comprehensive management reporting; in essence creating a completely new funding supplier sector.

Prior to the Cash Simply venture he also worked as a board director for another recruitment company, where David used his extensive operational, accountancy and IT skills, to streamline processes and grow the business through increased cash flow and cost savings.

In April 2004, David aka “Mr Innovation” and Tom Atkinson joined forces to launch and begin trading under the brand name Cash Simply, which marked the start of a company based on a similar model to those they had previously developed to great success. They have progressed from a standing start to an annual turnover of more than £45 million, and have built an operational base that could double or treble that volume.

When he’s not dreaming up his next business venture, David enjoys running, attending music festivals and doing the occasional charity skydive. His next challenge is to complete a marathon.


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