In 2006, Indeed.com announced that it was debuting the first pay-per-click job recruiting program that allowed employers to create targeted ads to reach very specific types of candidates. The initial draw of these programs is that they were designed to make online recruiting more efficient. Over the years, pay-per-click recruiting advertising has proven to be just one more inefficiency in the recruiting process that is holding companies back and preventing the right candidates from being found.
According to Jobaline.com, too many companies hold onto inefficient recruiting practices because they lack the ability to get away from what they know. At 50 cents per click, it could cost a company upwards of $500 just to hire one good candidate using pay-per-click ads, and that is just not an efficient way to look for help. With technology on their side, companies need to hunt down their own recruiting inefficiencies and correct them to save money, and improve the quality of the candidates they hire.