When it comes to job postings, what makes a talented applicant click? According to Lou Adler, CEO of the Adler Group and author of “The Essential Guide for Hiring & Getting Hired,” the answer is simple. Strong candidates are looking for jobs with career opportunities. And that’s what most recruiters and hiring managers don’t get.
While most job listings enumerate the specific skills a position requires, Adler says it’s smarter to post a creative description that promises career growth and challenges.