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Why SMART GOALS don’t work for Recruitment Entrepreneurs


Have you ever felt that setting SMART GOALS just doesn’t work for you?

It takes a lot more than writing a sentence or paragraph to achieve something right?

It’s December and all of my private coaching clients, entrepreneurs, and the recruiters I mentor completed our 2016 planning last month. If you are reviewing your 2015 results for your recruitment business and want to improve on them …..or were completely demotivated by the number of goals or the new year’s resolutions you set yourself last year and failed to deliver on, then I promise the following info will definitely help you…

Certain times of the year we all start thinking about what we have achieved in our recruitment businesses in the year gone by and what we want to achieve for the year ahead. For some of us that’s the end of the calendar year or beginning of a new one. For others, it coincides with our financial year end (December /March/etc) for our recruitment business.

Firstly let’s bust a massive lie that has been perpetrated by every ‘time management guru’ that ever lived who has told us – set SMART goals! Sounds easy right? It’s not though.

Specific, Measurable, Attainable, Realistic and Time Bound. A clever little management acronym first coined in the early 1980’s, SMART goal setting in my opinion has stopped people (including me) from reaching far beyond their current capabilities and hampered progress. Those two words in the middle ‘Attainable’ and ‘Realistic’ kill dreams and cripple progress.

No outstanding achievement has ever been achieved with a SMART goal.

Mapping the human genome did not start life as SMART goal.

Mastering flight didn’t start with a SMART goal.

Theories of evolution, relativity and quantum physics did not begin as a SMART goal.

The internet, Vaccinations, space travel, conquering Everest, discovering the Higgs Boson, television, radio, the wheel, and domesticated fire – none of them started with a SMART goal!

Imagine what you could achieve if you don’t limit yourself to goals that are ‘doable’ or within your reach.
Reach for the moon, even if you miss you’ll land among the stars.
Dream the impossible dream.

Imagine what your recruitment business COULD be if you were able to double, triple or even 10X it! NEVER EVER allow your ‘small recruitment business’ to make you ‘small minded’.4


Roy Ripper is one of the most charismatic and widely-followed trainers in the worldwide recruitment industry.

For more than 25 years his passion has been helping recruiters take their careers and businesses to another level by inspiring personal & business growth, success and achievement.

Roy’s core techniques for success as a recruiter and his strategies for creating business growth come from his own professional experience and his work with some of the leading names in the industry.

Roy began his career as a consultant specialising in selling client-paid recruitment advertising. Three years later he went on to set up a specialist executive search company with James Caan (CEO of UK private equity company Hamilton Bradshaw and ‘Dragon’ from the BBC’s popular Dragon’s Den series) working on a 100% retained basis. He then undertook a recruitment training apprenticeship with the legendary Tony Byrne and later worked alongside Ann Swain (now CEO of APSCo) at Learning Curve. Roy was then approached to set up the executive search division (100% retained basis) of Corporate Services Group, a £350million turnover plc. After successfully growing the business from 0 to 25 revenue producing consultants and a £2million profit within 2 years, he made the move to full time training and consultancy.

Roy Ripper has since helped more than 47,500 recruiters from more than 35 countries transform their careers and businesses through his books, podcasts, DVDs, online training products, live events and personal coaching. He’s been fortunate to work with some of the largest and most successful businesses in the worldwide recruitment industry, but holds a special affinity with small business owners. Roy is regularly invited to contribute to trade journals and speak around the world.


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