Everyone talks about data. Whether you’re figuring out how to acquire new users, increase customer loyalty, or build an audience with content, you’re probably using analytics to set goals and measure what’s working.
A newer and possibly more critical area where both qualitative and quantitative data is making a difference is talent analytics. At its most helpful, it takes the guesswork out of hiring the right talent. Talent analytics doesn’t just help you get a warm body in a seat, either. This data can help recruiters and companies ensure a talent match where only the most motivated and those inspired to do their best work get to sign on the dotted line.