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How Do You Write a Great Job Description?


We’d like to talk to you about writing great job descriptions – both to get your message across efficiently to give job hunters the best chance of finding your jobs and keeping the search engines interested.

General advice:

  1. Write like a human – your readers are people, not machines. Write for them first.
  2. Think about your keywords – words and phrases you want the search engines to notice.
  3. If your SEO efforts make the writing clunky, you’ve put the cart before the horse.

Quick, we haven’t got much time

The description always starts with a brief summary paragraph. Think about having 20 seconds to get the key information across to a candidate. Use words they would use and mention:

  1. Business area
  2. Role type
  3. Summary of tasks
  4. Seniority or experience level

After that you’ve got three key sections to write more detail (in whatever order):

  • About the role
  • About the employer
  • About the ideal candidate

Don’t waste words

Try Googling “a fantastic opportunity for the right individual” – just short of 10 million people had the same idea. Wasted words.

Plain English

When we’re not full time writers we have a tendency to reach for fancy words to make ourselves look smarter. Plain words are normally quicker to grasp and instill more confidence. We all poke fun at Estate Agents and their ‘dwellings’ and ‘requirements’ – what’s wrong with ‘houses’ and ‘needs’? Are you doing the same with your job descriptions?

…and finally. Check and check again. It’s worth repeating.

PS:  Indeed has a nice summary for Writing an Effective Job Description on their site. Make sure you don’t violate any of their rules and turn down Indeed traffic (we’ve known it happen).


David set up Reverse Delta in 2002 and has built Reverse Delta into a recognised expert in digital marketing, with specific expertise in the recruitment and HR sectors, global clients and a loyal growing team.

Prior to this, David was Head of R&D for APR SmartLogik, helping it grow from start-up to a successful mid-size organisation. He managed the technical and client consulting teams to design and develop e-commerce sites, web applications, content management systems and search technology for companies such as Blockbuster, the BBC and Thomson. His most successful project was one of the earliest price comparison sites implemented by Compaq, HP and major football teams.

Previously he rose quickly through the developer ranks to senior project manager for Group 1 Software (now part of Pitney Bowes), designing and developing billing software used by Charles Schwab, American Express and British Gas and latterly heading up Group 1’s internet projects.

David is a qualified software engineer, but deeply committed to the user, and customer experience. David was one of the first to recognise the growing importance of the mobile web, and the company was an early pioneer of both mobile and ‘responsive’ web design.

David is active in the company on a day-to-day basis, providing strategic direction, product design, sales and he can often be found on our support desk. David has made it Reverse Delta’s mission to maintain long term partnerships, by supplying high quality cost-effective solutions with exceptional support and making Reverse Delta a trusted supplier, and a fun and rewarding place to work.


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