Stuck on writing an attention-grabbing job description? An expert walks you through some new trends that will give them more snap.
Who wants to be a customer service operator when you can be a custom happiness manager? And being a domestic technician sounds much fancier than being a housewife, as does being a sanitation consultant rather than a toilet cleaner.
Job descriptions are undergoing an overhaul at the moment, shifting from traditional and predictable to quirky and fun, says business coach Terri Billington.
Apart from simply having a swish new job description, a revamped job title can inspire current staff to perform better in their role, as new descriptions can offer more accurate detail and clarity, she says.
A great job description can also help attract the right people to a role, as well as better engage employees currently in that position. Recruits might also be interested in taking on a unique job title that sets them apart from others in the industry.