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Your Job Descriptions Stink: Here’s how to Fix Them


There are a variety of ways to capture a job seeker’s attention today. From mobile marketing to rich media ads to video and social media, there’s no shortage of innovative ways to reach your target audience.

But, you still need an enticing job description. I’m sorry, but it’s the truth. Consider this: “When conducting research [on a job], 74 percent of candidates find the job description valuable.” (Source: 2015 Talent Board Candidate Experience Report).

For many, it’s the job description that pushes them to finally apply. You do want them to apply, don’t you? Well, roll up your sleeves, and let’s get to work fixing your job descriptions in 7 steps.