Job seekers don’t really flip through the classifieds much anymore. Instead they turn to the Internet and social networks. Unsurprisingly, 92 percent of businesses now use social media as a recruitment tool.
Yet that doesn’t mean that you’re looking for candidates in the right places. New research from iCIMS, a Web-based employment software company, makes clear that recruiters could be getting more eyes on their job postings.
“It was very surprising was that job candidates were not engaging as much on Twitter as recruiters are,” Susan Vitale, CMO of iCIMS, said.
Indeed, the study found that 51 percent of all jobs posted on social media are posted to Twitter–and yet, a mere one percent of candidates expect to find a job on Twitter. The top social site job seekers expected to find job postings was LinkedIn, but the site accounts for only 23 percent of all jobs posted on social.
“I view LinkedIn as more of a job board than strictly as a social media platform,” Vitale says. “But the fact that other social networks besides LinkedIn are considered by job seekers is really refreshing to see and surprising.”
The study analyzed more than 60,000 jobs posted on social media. After LinkedIn, iCIMS found that job seekers are looking most frequently to Facebook and Google+.